Voor internetpionier Jan Van Den Bergh in 2006 naar China vertrok, woonde en wer kte hij in België in de reclamewereld. Hij stond mee aan de wieg van zowel Saatc hi & Saatchi Brussel (1991) als van Boondoggle (1999).Before Jan Van den Bergh m oved to China in 2006, he lived in Belgium and worked in the advertising busines s. He was closely involved in the founding of Saatchi&Saatchi Brussels and Boond oggle. As an internet pioneer, the figures soon convinced him that active (onlin e) fanatics would become vitally important in the success or failure of brands.